In May of this year my wife and I moved all four of our IRAs from Edward Jones to Fidelity. We did not plan to do that. I had called our advisor to tell him about one rollover, a single account, and by the end of the conversation we had been told it was all or nothing. We were on vacation in Florida at the time, so a good part of that week was spent on the phone coordinating transfers instead of sitting by the water. I have had a few months to think about it now, and I want to write down what happened, what it cost us, and what I would tell someone who is in the same spot we were in.
I am going to name Edward Jones because that is where our accounts were held and where this happened. The requirements described here are what our advisor and the firm told us during the process. I am not going to name our advisor. He was more than an advisor to us. He is a brother in Christ, someone we met through church, someone my family likes and still likes. I believe he did what he thought was right, and he may well have given me the same advice he would give his own family. None of that changes the facts, and I have tried to keep this to the facts.
Some context first. Edward Jones never had all of our money, and I am glad of that now. My 401(k) is through my employer and sits at Fidelity, where I pick the funds myself. My company stock is fully vested and held at Principal. Neither of those could be managed by Edward Jones. They could factor them into a plan, but they could not touch them. What they did manage was my traditional IRA, my Roth IRA, and my wife's traditional and Roth IRAs. All together that was roughly 40 percent of what we have.
We knew there were fees. I want to be fair about that. Nobody hid the fact that we were paying for the service. What was never clear was how much. If you looked at a monthly, quarterly, or annual statement, you could not find a single number that told you what you had paid that period and what it was for. There was an advisory fee. There was a program fee. There were fund expenses inside the investments themselves. The number you heard in conversation was around 1 percent. When we finally sat down and added it all up across all four accounts, we estimated the all-in cost at more than $10,000 a year, including the expenses built into the funds. For some holdings, fund expenses and account-level charges together put the all-in cost close to 2 percent.
For that, we had one meeting a year.
The thing that got me started was trying to figure out how to do a backdoor Roth conversion. Edward Jones had suggested opening additional traditional IRAs, but they did not seem sure how to work through it. I held off. Through my own reading, and through conversations with people who were not at Edward Jones, I learned that I could roll eligible pre-tax money from my traditional IRA into my employer 401(k) without triggering income tax or an early-withdrawal penalty. That would let me empty the existing IRA before doing the conversion. Transfer fees are a separate question. A quick call to Fidelity confirmed that our plan accepts incoming rollovers. The 401(k) had a fund that was very close to what the IRA was already holding, and the expense ratio on it was 0.08 percent. That is not a typo. On an account of a little over $50,000, I was paying close to $1,000 a year in fees at Edward Jones. The fund expenses on the same money in the 401(k) would be about $40 a year, before any separate plan charges.
So I called our advisor. I had not decided anything yet about the other three accounts. I only wanted to tell him I was going to move this one, and I was hoping for an objective conversation. What I got was this, almost word for word: any time I have clients who are worried about fees, it is because they are running short on money and looking for more to spend.
I had just finished my annual review with him. I had spent that meeting explaining that I wanted to retire early and was looking for every lever I could pull to get there. He knew I was not looking for spending money. He also knew, or should have, why I wanted to compare the IRA's roughly 1.8 percent all-in cost with the 401(k) fund's 0.08 percent expense ratio and any separate plan charges. I wanted to understand what the extra cost was buying us. He told me he did not recommend it and suggested we revisit in six months. I said no, I am moving this one, and we can talk about the others later.
That is when it became all or nothing. He told me that if I moved that account, I had to move the other three IRAs too. His explanation was that Edward Jones wants clients above a certain household balance in order to justify the cost of serving them, that we were below that line, and that we had been below it for a while. As he put it, if more money left, there was no reason to keep us.
I had been a client for a long time. Until that call I had never been told about such a threshold. If we had been below it for years, I would have liked to know that years ago, when I could have decided for myself whether to add money, move money, or leave. Instead it was presented as though they had been doing us a favor by keeping us, which was hard to square with the $10,000 a year we had been paying for the favor.
What I understand least is the timing. They knew about the 401(k) and the company stock. Those accounts were in every plan they ever built for us, and they knew that at retirement all of it would roll somewhere. Edward Jones was the obvious somewhere. All they had to do was wait. Instead, over a $50,000 rollover, they let a long-time client walk, along with the other three IRAs and everything they stood to manage later.
Since we were moving all four IRAs anyway, I want to say what we were getting for that money, because the pitch was never just about picking funds. The pitch was estate planning, trusts, wills, life insurance, college savings, the whole picture. In practice almost every one of those turned into a referral. Trust planning meant the names of three attorneys to call on our own. Life insurance meant an application to an outside carrier. Some things lived in the Edward Jones system and some did not, and keeping track of which was which was our job. Toward the end we were checking their paperwork ourselves, because forms were coming back with misspellings, and transfers were not landing when they were supposed to.
And then there was the simple matter of getting your own money out. Putting money in was easy. Taking it out could not be done from the website or the app. I had to call, and sometimes sign something, and sometimes that something had to be faxed. When they proposed a new product to me not long before all this, my first question was whether I would be able to withdraw from it online. The answer was no. This was 2026.
The rollover itself deserves its own paragraph, because it is the part I would most want someone else to know ahead of time. Fidelity had confirmed by phone that the 401(k) would accept the money and had given me the account details. I filled out the Edward Jones form. Edward Jones denied it. They wanted proof that the receiving plan accepted rollovers. I sent them the plan document with the page and section highlighted. They denied it again and said they needed a letter, on Fidelity letterhead, stating that the plan accepted the rollover and that it had been approved. I talked to several people at Fidelity, including the representative who manages our company's plan. Every one of them said the same thing: they had never been asked for such a letter, the plan document had always been enough, and this is one of the most routine transfers in the business. Money moves between Edward Jones and Fidelity every day.
We never got the letter. What we did instead was this:
- Sold everything in the traditional IRA at Edward Jones to cash. The proprietary funds could not have transferred in kind anyway.
- Transferred the cash broker to broker into a new traditional IRA at Fidelity. No check, no letter, no approval needed.
- Rolled that Fidelity IRA into the Fidelity 401(k). Same custodian on both sides, so it was handled in house.
It worked. The money landed in the 401(k) as a rollover, in the fund I wanted, with a 0.08 percent expense ratio. It also left the traditional IRA empty, which was what I had been trying to accomplish for the backdoor Roth conversion. For anyone looking into the same thing, the IRS guidance on Form 8606 explains how other IRA balances and year-end values factor into the tax calculation. There is more to it than emptying one account.
The other three IRAs were simpler. Fidelity did most of the work, and the money arrived in the funds we chose. Since May our returns have held steady or done slightly better than they did in the managed accounts.
The 529s and insurance were another matter. We had to close the advisor-sold 529s and open new direct-sold accounts for each of the kids to get the advisor off of those. The insurance took a pile of painful paperwork with multiple companies, both to remove the advisor and to correct beneficiary mistakes Edward Jones had made on several accounts. We had tried to get those mistakes corrected before and never seemed to get them resolved.
I want to be careful about what I am saying here, because I am not against financial advisors. There are seasons of life and sizes of estate where paying someone is clearly the right call. What I am against is a fee structure that cannot be read on a statement, a service that is mostly referrals, and an advisor who treats a question about cost as a character flaw. Ten thousand dollars a year, invested instead of spent on fees, is a few hundred thousand dollars over twenty years. That is not spending money. That is years of retirement.
On retirement, one more thing. Every projection I saw at Edward Jones showed a shortfall if I tried to retire before 60. The answer was always that it could not be done. When I ran the same numbers myself, with the advisory fees removed and a few ordinary changes, the gap got small very quickly. Fewer trips. One fewer vehicle. Helping with the kids' college instead of paying all of it. Taking a bit less each year than we first assumed. None of that is complicated, and none of it ever came up in a review. I just know that 59 looks realistic now, and 55 is not out of the question.
If you are sitting where I was a year ago, here is what I would ask before you do anything else:
- What is my total all-in cost, in dollars, for the last twelve months? Not the advisory fee. Everything.
- What did I receive for that, specifically, that I could not have done myself or paid for once?
- If I needed $5,000 from this account on a Tuesday, how would I get it, and how long would it take?
- Is there a minimum balance, and am I above it?
If you cannot get clear answers, that is an answer.
Only time will tell whether our plan works out the way the spreadsheets say it will. What I can tell you today is that we know exactly what we own, exactly what it costs, and exactly how to get to it. We sleep better. It is a strange thing to say that being shown the door was a blessing, but that is how it has turned out, and I am grateful for it.